Building, learning,and telling the truthabout entrepreneurshipin Africa.

I'm Njuguna Hilary — a Kenyan founder building from the ground up, in real time.

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Afrifama is the first thing I'm building — this is the home of the whole journey.
Njuguna Hilary at work
Meet Me

First, a proper introduction.

Founder. Builder. Storyteller.

My background is in entrepreneurship and business management.

But most of what has shaped me as a founder has come from the field — testing ideas, serving customers, making mistakes, and rebuilding.

That's where I really learned how business works: when real people, real money, and real operations are on the line — the unfiltered classroom of building a startup from the ground up.

This website is the home of that journey: my founder story, my writing, my videos, and the bigger questions I keep asking about building, ownership, and dignity in Africa.

The Journey

The journey so far — in chapters.

Graduation — where it started
2015 – 2019

Where it started

The foundation stage. I studied Entrepreneurship and Business Management at Moi University, shaped my thinking around venture creation, and began seeing business not just as a way to make money — but as a tool to solve real problems.

Building Afrifama
2022 – Present

Afrifama — what I'm building now

Afrifama became the main battlefield and classroom — moving from ideas to real operations: poultry production, market testing, feed manufacturing, farmers, customers, capital challenges, partnerships, and the everyday reality of building from the ground up in Coastal Kenya.

Visit Afrifama →

Going digital
2023 – Present

Going digital

I started documenting the journey on Afrifama's YouTube. What began as simple videos became a real storytelling platform — showing the work behind entrepreneurship, agribusiness, and business growth in Coastal Kenya. It has since grown to over 5.7K subscribers.

What's next
Now & next

From one farm to a farmer network

Building better feed-production systems, strengthening farmer partnerships, improving operations, and documenting the lessons — turning Afrifama into stronger proof of what patient, practical entrepreneurship can become. Plus the new ideas I'm still building.

Building With Farmers
"The future I am building is not just an Afrifama farm. It is an Afrifama farmer network."
Entrepreneurship as a force for change
Watch the Journey

Built in public, one video at a time.

I posted my first YouTube video on May 1, 2023. It was raw and unedited — I didn’t know much about filming, editing, thumbnails, or storytelling. But I felt fulfilled, because I had started documenting the real journey.

Since then, the channel has grown from 1 video and 0 subscribers to 769+ videos and 5,720+ subscribers — not through perfect production, but through consistency.

It has become a public archive of farming, feeds, fundraising, mistakes, small wins, and the founder reality that rarely appears in polished success stories.

@AfrifamaYouTube channel
5,720+subscribers
769videos
May 2023joined
Subscribe
1 video0 subscribers
118 subsfirst month
1,000 subs9 months in
62 videos~1,400 subs
2,000 subs+179 that month
5,000 subs+413 in one month
5,720 subs769 videos
May 2023The Start
May 2023First 100
Feb 2024First 1K
May 20241st Anniversary
Sep 20242K milestone
Jan 2026Something clicked
TodayStill building
Watch on YouTube Subscribe
Njuguna thinking
Founder Notes & Articles

This is where I write.

This is where I write — honest Founder Notes on building, failure, and figuring it out, published here first. Medium holds the earlier essays; the new ones live here.

Building in Public · Published here

Building in Public, But Honestly

Why I document the journey before everything is perfect →
Reflections · Published here

What Keeps Me Awake at Night: Meeting With Destiny

A 1:55am dream, a decade of believing, and a meeting that could change everything →
Reflections · Published here

Silence Never Ends a Story

An annual reflection on slow growth, an angel investor, and building quietly →
Read all Founder Notes
Speaking & Mentorship

Practical conversations, not motivational noise.

I speak and engage on entrepreneurship, youth enterprise, agribusiness, content creation, and the realities of building from the ground up in Africa — with founders, students, SMEs, and organisations.

Building from the ground upYouth entrepreneurship in AfricaStorytelling as a founderFailure, resilience & rebuildingFrom idea to systems
Invite Me to Speak
Njuguna speaking
Work With Me

Let's build, learn, and tell better stories.

I'm open to partnerships, speaking, mentorship, agribusiness & farmer-systems work, storytelling collaborations, and serious founder conversations. If that sounds like you, let's talk.

afrifamapoultry@gmail.com