I'm Njuguna Hilary — a Kenyan founder building from the ground up, in real time.
Founder. Builder. Storyteller.
My background is in entrepreneurship and business management.
But most of what has shaped me as a founder has come from the field — testing ideas, serving customers, making mistakes, and rebuilding.
That's where I really learned how business works: when real people, real money, and real operations are on the line — the unfiltered classroom of building a startup from the ground up.
This website is the home of that journey: my founder story, my writing, my videos, and the bigger questions I keep asking about building, ownership, and dignity in Africa.
The foundation stage. I studied Entrepreneurship and Business Management at Moi University, shaped my thinking around venture creation, and began seeing business not just as a way to make money — but as a tool to solve real problems.
Afrifama became the main battlefield and classroom — moving from ideas to real operations: poultry production, market testing, feed manufacturing, farmers, customers, capital challenges, partnerships, and the everyday reality of building from the ground up in Coastal Kenya.
I started documenting the journey on Afrifama's YouTube. What began as simple videos became a real storytelling platform — showing the work behind entrepreneurship, agribusiness, and business growth in Coastal Kenya. It has since grown to over 5.7K subscribers.
Building better feed-production systems, strengthening farmer partnerships, improving operations, and documenting the lessons — turning Afrifama into stronger proof of what patient, practical entrepreneurship can become. Plus the new ideas I'm still building.
"The future I am building is not just an Afrifama farm. It is an Afrifama farmer network."Entrepreneurship as a force for change
I posted my first YouTube video on May 1, 2023. It was raw and unedited — I didn’t know much about filming, editing, thumbnails, or storytelling. But I felt fulfilled, because I had started documenting the real journey.
Since then, the channel has grown from 1 video and 0 subscribers to 769+ videos and 5,720+ subscribers — not through perfect production, but through consistency.
It has become a public archive of farming, feeds, fundraising, mistakes, small wins, and the founder reality that rarely appears in polished success stories.






This is where I write — honest Founder Notes on building, failure, and figuring it out, published here first. Medium holds the earlier essays; the new ones live here.
Building in Public · Published hereI speak and engage on entrepreneurship, youth enterprise, agribusiness, content creation, and the realities of building from the ground up in Africa — with founders, students, SMEs, and organisations.
I'm open to partnerships, speaking, mentorship, agribusiness & farmer-systems work, storytelling collaborations, and serious founder conversations. If that sounds like you, let's talk.